CRAFTING NAMES THAT NAIL THE STRATEGIC INTENT

Central to each naming assignment with Nissan has been a strong, strategic brand focus on the lifestyle and transportation needs of the target audience. The name brings the brand criteria to life.

The VERSA—the concept of practical ingenuity and versatility. For the XTERRA and its audience of sports and outdoor enthusiasts—the concept of cross terrain. The ARMADA—a highly capable vehicle designed to defend against the elements.